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Selling Science: How the Press Covers Science and Technology, by Dorothy Melkin, Dorothy Nelkin
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Explains why accurate science reporting is important, describes public relations ploys, and looks at biases, constraints and myth making in science journalism.
- Sales Rank: #2805942 in Books
- Brand: Brand: W.H. Freeman n Company
- Published on: 1987-04
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 224 pages
- Used Book in Good Condition
From Library Journal
This well-documented study of science writing for the general public in the United States is frequently critical in tone. Nelkin demonstrates through many quotations that science writers frequently act as promoters of science and technology, depicting scientists as miracle workers who are constantly achieving "breakthroughs." She is properly scornful of the superficial, "gee whiz" brand of coverage so often produced by the popular press; she examines the constraints and pressures on science writers and explores the sometimes uneasy relations between research scientists and science writers. A challenging, worthwhile book, recommended for academic and public libraries. Jack W. Weigel, Univ. of Michigan Lib., Ann Arbor
Copyright 1987 Reed Business Information, Inc.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Indispensible for Understanding How the Media and Science Interact
By S Montgomery
Dorothy Nelkin was one of the premier "field" sociologists of science during the past 35 years, until her untimely death in 2003. She studied and wrote abundantly about the most intense science controversies of the post-war era: nuclear power, military research, foetal and DNA research, genetic modification, and much more. As part of this work, she was constantly involved in observing and analyzing how the media, as the most public forms of knowledge transfer, handled the different sides in any debate and how the knowledge itself was represented. Her book "Selling Science" comes directly out of this experience, and it is sobering. Nelkin shows how the style and information needs of the news media (as well as its logistical demands) differ profoundly from those for scientists, leading to perceptions and realities of misrepresentation.
No scientist who deals with the media should be without this book. Its examples are dated (from the late 80s and early 90s), but its points remain wholly intact. The recent scandal of how the media handled the climate change issue in the U.S., favoring ideas of "uncertainty" in the name of "balance" (while being deeply influenced by a tiny but vocal minority of global warming deniers) is certainly a case in point.
The book should also be read by all students of media studies, and by journalists themselves.
0 of 14 people found the following review helpful.
Not a memorable read.
By Carma S.
If you are interested in science writing and how scientists and those who write about scientists' work influence and affect eachother, you might find some useful information here. Otherwise, I wouldn't bother.
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